NCASA Public School Messaging And Advocacy Workshop

Senator Bob Martin Eastern
Agricultural Center

2900 NC Hwy 125 South
Williamston, NC 27892

THIS EVENT HAS BEEN POSTPONED –
A NEW DATE WILL BE ANNOUNCED SOON

Mark your calendar for a FREE half-day workshop on utilizing NCASA’s “Champion Our Local Public Schools” toolkit to effectively promote your school or those in your district as a great choice for families. Also receive an update from the NCASA Advocacy Team on the latest developments with state budget proposals and K-12 policy bills still pending during the 2025 legislative long session, along with tips on advocating for the needs of your staff and students.

This free workshop is beneficial for every school or district administrator! Register to attend and receive:

Access to NCASA’s free, members-only messaging toolkit that provides customizable templates you can use in outreach to parents, business leaders, faith and non-profit leaders, local and state government officials, and other key audiences to highlight how your school or district is “preparing children for life” and needs more support and funding.
Hands-on training on localizing the toolkit’s messaging templates to highlight and share your own public-school success stories to enhance support.
Guidance on how to engage effectively with lawmakers on K-12 legislation and policy proposals affecting your school or district.
A status update on 2025-26 state budget proposals affecting public schools and separate K-12 policy legislation still under consideration by state lawmakers this summer.

Join your colleagues from Northeastern NC and other parts of the state for this free NCASA workshop offering the latest information and training you need to encourage key audiences to “Champion Our Local Public Schools.”

Workshop Feedback:

"I plan to share this information with my team and work towards championing our public schools by marketing and engaging our community."

"The information presented helped me to understand that if we all market public schools, it will help across the board. Also, the data provided was great and surprising."

"I found the research with discussion of important things to highlight most helpful. I also really enjoyed the overarching themes/ ideas on messaging and talking points."

"I plan on applying the toolkits and communication plans gathered from this event to incorporate into our plan."

AGENDA

To download a PDF version of the agenda, click HERE.

TIME	TITLE
10:00 – 10:10 a.m.	Welcome and Introductions
10:10 – 10:40 a.m.	NCASA Messaging Campaign Overview: Research Findings, Key Messages, and Toolkit Framing
10:40 – 11:10 a.m.	Activity: Storytelling Template
11:10 – 11:20 a.m.	Sharing Of Success Stories
11:20 – 11:50 a.m.	Activity: Communications Outreach Plan
11:50 a.m. – 12:00 p.m.	Sharing Of Key Audiences For Outreach
12:00 – 12:30 p.m.	LUNCH
12:30 – 1:30 p.m.	Best Practices In Legislative Advocacy
1:30 – 1:50 p.m.	Legislative Update: State Budget & K-12 Policy Bills
1:50 – 2:00 p.m.	Next Steps and Closing